So what is this?

Aaaah, we’re glad you ask. Because this is our masterpiece, our very clever and subtle, yet effective, way to rule the world. So read our stuff and absorb our thoughts, our arguments and our beliefs. Follow us as devoted, loyal servant, supporting us in accomplishing the task of the introduction - the one, great event that shall change this pityful, filthy world once and forever to make it a shiny, comfortable place to walk around, enjoy the view of the sky and the horizon and urinate in the bushes again.

The time has come to alter our society, our environment, ourselves. So start and alter yourself - by commiting yourself to our brave and plucky mission. You best start by buying our stuff, then continue by spreading the seed of cheap! out to your friends, your family, everybody passing you by on the streets, so that they will join our little army of furry rodent-animal-things, buy our stuff too and, finally, get happy and satisfied again.